Psychology & Behaviour

Why we think, feel and act the way we do: memory, attention, emotions, decisions and habits, explained from published research in plain language.

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Psychology

How First Impressions Form in a Fraction of a Second

Before someone has said a word, you’ve already decided a little about them, and they’ve done the same to you. Here’s how fast first impressions form, what they’re based on, how accurate they are, and how to judge people more fairly.

4 min read

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Psychology

Why Multitasking Makes Us Slower, Not Faster

Answering messages during a meeting while finishing a report feels efficient. Research says it isn’t. Here’s what the brain is really doing when you multitask, what it costs, when it’s fine, and how to get more done by doing one thing at a time.

4 min read

Psychology

Why We Forget Things, and How Memory Really Works

You walk into a room and forget why. A name vanishes just when you need it. Here’s why forgetting is a normal part of how memory works, the main reasons memories slip away, and what research shows actually helps you remember.

4 min read

Psychology

Why We Remember Bad Experiences More Than Good Ones

Ten kind comments and one unkind one, and the unkind one is what you think about at night. Here’s why the mind gives bad things more weight than good ones, where it shows up in daily life, and simple ways to balance it.

4 min read

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